The role of novelty in new product performance
Research on creativity has long been interested in the role of novelty in new product performance (see, e.g., Goldenberg and Mazursky 2002; Sethi, Smith, and Park 2001).
Research on creativity has long been interested in the role of novelty in new product performance (see, e.g., Goldenberg and Mazursky 2002; Sethi, Smith, and Park 2001).